Manage your own Tour Operator

In Tour Operator, players act as managers of companies which organise and operate tours. All teams are competitors in the same markets and thus compete over the same demand for vacations and availability of hotel beds. Players should make allotment contracts with different hotels around the world, from Thailand to Switzerland to Brazil.

How does it work?

The game is played in rounds, with each round representing one year of operations. There is no time period which must pass before the next round can be played, so different rounds can be played on the same day if you wish. When used as part of a university course, most universities play one round each week.

Tour Operator is a modular game, which means that it can easily be customised to reflect the themes and concepts you wish to highlight. We can show or hide some of the different decisions, strategies and results so that the focus remains related to the content of a student’s course.

Optimize the Balanced Scorecard and become market leader!

Focus on your analysis, strategic decisions and tactical actions:

    • Conduct market researches
    • Determine your strategies (Poter, Ansoff, SWOT, etc.)
    • Analyse your occupation
    • Analyse financial statements
    • Determine your target group
    • Creating allotment contracts with hotels
    • Hire local representatives
    • Marketing: promote your hotels
    • Anticipate news messages

Adam Cross

"Working with Edumundo was an excellent learning opportunity and I’m looking forward to integrating more of the company’s simulations into our postgraduate and undergraduate teaching."

Adam Cross, Professor of International Business
International Business School Suzhou, Xi’an Jiaotong University Shanghai.


  • tour operator
  • allotment contracts
  • strategy
  • local representatives
  • complain settlement
  • finance
  • marketing
  • Thailand
  • Spain
  • Grease
Author: Edumundo & Thomas Cook
Target group: UG & PG, Tourism & leisure management
Objective: Manage a company in the tourism industry

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