Create a Marketing Plan through Serious Gaming

In the new marketing simulation ‘MyMarketingExperience’, students act as the marketing department of a jeans brand. Played in multiple rounds, students make strategic decisions and tactical actions based on their analysis, objectives, segmentation and targeting strategy, combined with the 7 Ps of marketing.

Focus on the 7 Ps

Every round includes a basic decision set as well as an in depth focus on one of the 7 Ps. Additionally, students have to respond to changing market conditions, news events and influences from competitors.

Outcome of the simulation

When the simulation has ended, students will receive their automatically generated marketing plan based on all the strategic decisions they have taken in all previous rounds. This marketing plan can be marked by the lecturer.

MyMarketingExperience is developed in partnership with Pearson and Mairead Brady (co-author of 'Marketing Management with Philip Kotler and Kevin Keller')

Mairead Brady

Mairead is co-author of the bestseller "Marketing Management" with Philip Kotler and Kevin Keller, published by Pearson .

Mairead Brady Assistant Professor in Business Studies
Trinity College Dublin, University of Dublin .


  • objectives
  • mission
  • segmentation
  • targeting
  • positioning
  • branding
  • price
  • place
  • promotion
  • product
  • people
  • physical environment
  • process
  • Pearson
Author:Edumundo & Mairead Brady,
co-auteur of Kotler's Marketing Management
In partnership with: Pearson
Target group: UG & PG (including MBA, MSc)
Objective:Basic principles of Marketing

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