International Business & Management Simulation

In the International Business & Management Simulation, players act as the managers of an international bicycle company. Based on data about countries (demographic, political, GDP, climate, etc.) and events, players make strategic international decisions such as whether to build a factory in Brazil or in the UK, whether to use expatriate managers or local managers in different countries and also determine CSR and corporate governance policies.

How does it work?

All teams are competitors and share the same objective: to become world leaders in bicycle production and sales.

The game is played across several rounds, with each round representing six months of operations. After every round, new countries open their borders and the scope of the simulation extends. This means that teams start with only four countries to choose among for investment and sales and end the game with ten.

Subjects within the simulation

Subjects within the simulation vary from investment strategies, finance, corporate covernance, CSR, PESTEL, expat policy, corporate structures, and more.

Gary Cook

"Every lecture should definitely use Edumundo’s management simulations. We received very high feedback from our students; they really like the “hands-on” experience of the game."

Prof. Gary Cook Head of Department for Economics Finance & Accounting
Liverpool Management School, University of Liverpool.


  • international managment
  • open factories
  • CSR
  • expat policy
  • corporate governance
  • sustainability
  • corporate stuctures
  • production sources
  • strategy
  • marketing
  • emerging markets
  • finance
  • BRIC
Author:Edumundo & Pearson Education
Target group: UG & PG (including MBA & MSc)
Objective:Learn all aspects of international business and management
Modular simulation:focus on marketing, strategy, finance or international business

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