Run your own chocolate factory

In the Operations Management simulation ‘The Chocolate Firm’, students act as the management of a chocolate factory. In the first round, students determine their main strategy which is based on Tracey and Wiersema’s model ‘Values of Disciplines’ and Porter’s ‘Generic Strategies’. Players outline their vision for the company and how they will achieve this through specific objectives.

Fine tune the operational process.

Based on their strategy, students will take tactical actions in order to fine tune the operational process. They will invest in R&D projects, choose suppliers for raw materials, buy machines and build bigger warehouses. They will learn how all department's decisions influence the whole

process. For example: speeding up your machines means more waste, which will lead to different supplier choice, warehouse settings, marketing strategy, etc.

Analyse results

Students will analyse the company's financial, market and production results such as stock and consumption charts, market segments, financial statements, etc.
Brain Main

“It is great cooperating with Edumundo and they are very easy and reliable people to work with.”

Brian Main Professor of Business Economics and Director, MSc HRM
Edinburgh Business School, University of Edinburgh.


  • operations management
  • finance
  • quality
  • stock & consumption
  • strategy
  • waste
  • management simulation
  • invest in machines
  • value chain of Porter
  • competitive strategies
Author:Edumundo & Noordhoff Publishers
Target Group:UG & PG (including MBA & MSc)
Following materials:Principles of Business Economics (Noordhoff Publishers)
Annual Reporting (Noordhoff Publishers)

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